Marketing Management (4th Edition)

3.5
ISBN-13: 9780136074892
ISBN-10: 0136074898
Edition: 4
Author: Russ Winer, Ravi Dhar
Publication date: 2010
Publisher: Pearson
Format: Hardcover 528 pages
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Book details

ISBN-13: 9780136074892
ISBN-10: 0136074898
Edition: 4
Author: Russ Winer, Ravi Dhar
Publication date: 2010
Publisher: Pearson
Format: Hardcover 528 pages
Category: Business , Economics , Microeconomics , Marketing , Management

Summary

Acknowledged author Russ Winer wrote Marketing Management (4th Edition) comprising 528 pages back in 2010. Textbook and eTextbook are published under ISBN 0136074898 and 9780136074892. Since then Marketing Management (4th Edition) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 15.40 or rent at the marketplace.

Description

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.

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