Marketing Management
ISBN-13:
9780136074892
ISBN-10:
0136074898
Edition:
4
Author:
Russ Winer, Ravi Dhar
Publication date:
2010
Publisher:
Pearson
Format:
Hardcover
528 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780136074892
ISBN-10:
0136074898
Edition:
4
Author:
Russ Winer, Ravi Dhar
Publication date:
2010
Publisher:
Pearson
Format:
Hardcover
528 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Marketing Management (ISBN-13: 9780136074892 and ISBN-10: 0136074898), written by authors
Russ Winer, Ravi Dhar, was published by Pearson in 2010.
With an overall rating of 4.1 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Management (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.01.
Description
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
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