Marketing of High-Technology Products and Innovations

ISBN-13: 9780136049968
ISBN-10: 0136049966
Edition: 3
Author: Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
Publication date: 2009
Publisher: Pearson
Format: Hardcover 576 pages
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Book details

ISBN-13: 9780136049968
ISBN-10: 0136049966
Edition: 3
Author: Jakki J. Mohr, Sanjit Sengupta, Stanley Slater
Publication date: 2009
Publisher: Pearson
Format: Hardcover 576 pages

Summary

Acknowledged authors Jakki J. Mohr , Sanjit Sengupta , Stanley Slater wrote Marketing of High-Technology Products and Innovations comprising 576 pages back in 2009. Textbook and eTextbook are published under ISBN 0136049966 and 9780136049968. Since then Marketing of High-Technology Products and Innovations textbook was available to sell back to BooksRun online for the top buyback price of $ 9.33 or rent at the marketplace.

Description

For undergraduate and graduate courses on marketing high-tech products.

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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