Marketing of High-Technology Products and Innovations
ISBN-13:
9780136049968
ISBN-10:
0136049966
Edition:
3
Author:
Jakki Mohr, Sanjit Sengupta, Stanley Slater
Publication date:
2009
Publisher:
Pearson
Format:
Hardcover
576 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136049968
ISBN-10:
0136049966
Edition:
3
Author:
Jakki Mohr, Sanjit Sengupta, Stanley Slater
Publication date:
2009
Publisher:
Pearson
Format:
Hardcover
576 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing of High-Technology Products and Innovations (ISBN-13: 9780136049968 and ISBN-10: 0136049966), written by authors
Jakki Mohr, Sanjit Sengupta, Stanley Slater, was published by Pearson in 2009.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing of High-Technology Products and Innovations (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.99.
Description
For undergraduate and graduate courses on marketing high-tech products.
Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
We would LOVE it if you could help us and other readers by reviewing the book
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