9780136028048-0136028047-Strategic Marketing

Strategic Marketing

ISBN-13: 9780136028048
ISBN-10: 0136028047
Edition: 1
Author: Mooradian, Todd A., Matzler, Kurt, Ring, Lawrence J.
Publication date: 2011
Publisher: Pearson College Div
Format: Paperback 384 pages
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Book details

ISBN-13: 9780136028048
ISBN-10: 0136028047
Edition: 1
Author: Mooradian, Todd A., Matzler, Kurt, Ring, Lawrence J.
Publication date: 2011
Publisher: Pearson College Div
Format: Paperback 384 pages

Summary

Acknowledged authors Mooradian, Todd A., Matzler, Kurt, Ring, Lawrence J. wrote Strategic Marketing comprising 384 pages back in 2011. Textbook and eTextbook are published under ISBN 0136028047 and 9780136028048. Since then Strategic Marketing textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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