Strategic Marketing
ISBN-13:
9780136028048
ISBN-10:
0136028047
Edition:
1
Author:
Kurt Matzler, Todd A. Mooradian, Lawrence J. Ring
Publication date:
2011
Publisher:
Pearson College Div
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136028048
ISBN-10:
0136028047
Edition:
1
Author:
Kurt Matzler, Todd A. Mooradian, Lawrence J. Ring
Publication date:
2011
Publisher:
Pearson College Div
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Marketing (ISBN-13: 9780136028048 and ISBN-10: 0136028047), written by authors
Kurt Matzler, Todd A. Mooradian, Lawrence J. Ring, was published by Pearson College Div in 2011.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Marketing (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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