Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)

ISBN-13: 9780136027164
ISBN-10: 0136027164
Edition: 2
Author: Judy F. Graham
Publication date: 2009
Publisher: Pearson
Format: Paperback 173 pages
FREE shipping on ALL orders
Sell - Get cash immediately!
Get cash immediately!

Book details

ISBN-13: 9780136027164
ISBN-10: 0136027164
Edition: 2
Author: Judy F. Graham
Publication date: 2009
Publisher: Pearson
Format: Paperback 173 pages
Category: Business , Economics , Microeconomics , Health, Fitness & Dieting , Marketing , Philosophy

Summary

Acknowledged authors Judy F. Graham wrote Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition) comprising 173 pages back in 2009. Textbook and eTextbook are published under ISBN 0136027164 and 9780136027164. Since then Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 36.70 or rent at the marketplace.

Description

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Reader reviews

Rate this book!