Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

ISBN-13: 9780136027164
ISBN-10: 0136027164
Edition: 2
Author: Judy F. Graham
Publication date: 2009
Publisher: Pearson
Format: Paperback 173 pages
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Book details

ISBN-13: 9780136027164
ISBN-10: 0136027164
Edition: 2
Author: Judy F. Graham
Publication date: 2009
Publisher: Pearson
Format: Paperback 173 pages

Summary

Acknowledged authors Judy F. Graham wrote Critical Thinking in Consumer Behavior: Cases and Experiential Exercises comprising 173 pages back in 2009. Textbook and eTextbook are published under ISBN 0136027164 and 9780136027164. Since then Critical Thinking in Consumer Behavior: Cases and Experiential Exercises textbook was available to sell back to BooksRun online for the top buyback price of $ 36.05 or rent at the marketplace.

Description

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

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