Marketing: Real People, Real Choices, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package
ISBN-13:
9780135983362
ISBN-10:
0135983363
Edition:
9
Author:
Michael Solomon, Greg Marshall, Elnora Stuart
Publication date:
2019
Publisher:
Pearson
Format:
Loose Leaf
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780135983362
ISBN-10:
0135983363
Edition:
9
Author:
Michael Solomon, Greg Marshall, Elnora Stuart
Publication date:
2019
Publisher:
Pearson
Format:
Loose Leaf
Category:
Marketing
,
Marketing & Sales
Summary
Marketing: Real People, Real Choices, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package (ISBN-13: 9780135983362 and ISBN-10: 0135983363), written by authors
Michael Solomon, Greg Marshall, Elnora Stuart, was published by Pearson in 2019.
With an overall rating of 3.6 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing: Real People, Real Choices, Student Value Edition + 2019 MyLab Marketing with Pearson eText -- Access Card Package (Loose Leaf, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For undergraduate Principles of Marketing courses. This package includes MyLab Marketing .
Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Personalize learning with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of:
Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Personalize learning with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of:
- 0134293142 / 9780134293141 Marketing: Real People, Real Choices, Student Value Edition
- 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
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