9780135766606-0135766605-Principles of Marketing -- MyLab Marketing with Pearson eText Access Code

Principles of Marketing -- MyLab Marketing with Pearson eText Access Code

ISBN-13: 9780135766606
ISBN-10: 0135766605
Edition: 18
Author: Philip Kotler, Gary Armstrong
Publication date: 2020
Publisher: Pearson
Format: Printed Access Code
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Book details

ISBN-13: 9780135766606
ISBN-10: 0135766605
Edition: 18
Author: Philip Kotler, Gary Armstrong
Publication date: 2020
Publisher: Pearson
Format: Printed Access Code

Summary

Principles of Marketing -- MyLab Marketing with Pearson eText Access Code (ISBN-13: 9780135766606 and ISBN-10: 0135766605), written by authors Philip Kotler, Gary Armstrong, was published by Pearson in 2020. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Principles of Marketing -- MyLab Marketing with Pearson eText Access Code (Printed Access Code) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $4.01.

Description

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Personalize learning with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
You are purchasing an access card only. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

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