Principles of Marketing [RENTAL EDITION] (18th Edition)

ISBN-13: 9780135766590
ISBN-10: 0135766591
Edition: 18
Author: KOTLER, Gary, Philip, Armstrong
Publication date: 2020
Publisher: Pearson
Format: Hardcover 736 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9780135766590
ISBN-10: 0135766591
Edition: 18
Author: KOTLER, Gary, Philip, Armstrong
Publication date: 2020
Publisher: Pearson
Format: Hardcover 736 pages

Summary

Acknowledged authors KOTLER , Gary , Philip , Armstrong wrote Principles of Marketing [RENTAL EDITION] (18th Edition) comprising 736 pages back in 2020. Textbook and eTextbook are published under ISBN 0135766591 and 9780135766590. Since then Principles of Marketing [RENTAL EDITION] (18th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For principles of marketing courses that require a comprehensive text.

Learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book