9780135642566-0135642566-MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing: Real People, Real Choices

MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing: Real People, Real Choices

ISBN-13: 9780135642566
ISBN-10: 0135642566
Edition: 10
Author: Solomon, Michael, Marshall, Greg, Stuart, Elnora
Publication date: 2019
Publisher: Pearson
Format: Misc. Supplies 9999 pages
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Book details

ISBN-13: 9780135642566
ISBN-10: 0135642566
Edition: 10
Author: Solomon, Michael, Marshall, Greg, Stuart, Elnora
Publication date: 2019
Publisher: Pearson
Format: Misc. Supplies 9999 pages

Summary

Acknowledged authors Solomon, Michael, Marshall, Greg, Stuart, Elnora wrote MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing: Real People, Real Choices comprising 9999 pages back in 2019. Textbook and eTextbook are published under ISBN 0135642566 and 9780135642566. Since then MyLab Marketing with Pearson eText -- Combo Access Card -- for Marketing: Real People, Real Choices textbook was available to sell back to BooksRun online for the top buyback price of $ 22.76 or rent at the marketplace.

Description

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate principles of marketing courses.

This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail).

Companies don’t make decisions. People do.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 10th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

Personalize learning with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

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