9780135636923-0135636922-International Business: The New Realities

International Business: The New Realities

ISBN-13: 9780135636923
ISBN-10: 0135636922
Edition: 5
Author: Gary Knight, S. Cavusgil, John Riesenberger
Publication date: 2019
Publisher: Pearson
Format: Printed Access Code 576 pages
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Book details

ISBN-13: 9780135636923
ISBN-10: 0135636922
Edition: 5
Author: Gary Knight, S. Cavusgil, John Riesenberger
Publication date: 2019
Publisher: Pearson
Format: Printed Access Code 576 pages

Summary

International Business: The New Realities (ISBN-13: 9780135636923 and ISBN-10: 0135636922), written by authors Gary Knight, S. Cavusgil, John Riesenberger, was published by Pearson in 2019. With an overall rating of 3.7 stars, it's a notable title among other International Business books. You can easily purchase or rent International Business: The New Realities (Printed Access Code) from BooksRun, along with many other new and used International Business books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

A modern approach to international business.

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

For courses in international business.

Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction.

NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.

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