Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

ISBN-13: 9780135078228

ISBN-10: 0135078229

Author: Alvin C. Burns, Ronald F. Bush

Edition: 3rd

Publication date:
2011
Publisher:
Pearson
Format:
Paperback 391 pages
Category:
Business, Economics, Microeconomics, Computers, Marketing, Microsoft
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Summary

Acknowledged author Alvin C. Burns wrote Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition comprising 391 pages back in 2011. Textbook and etextbook are published under ISBN 0135078229 and 9780135078228. Since then Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $22.13 or rent at the marketplace.


Description

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

.