9780135078228-0135078229-Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

3.8 Rate this book
ISBN-13: 9780135078228
ISBN-10: 0135078229
Edition: 3rd
Author: Alvin C. Burns, Ronald F. Bush
Publication date: 2011
Publisher: Pearson
Format: Paperback 391 pages
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Book details

ISBN-13: 9780135078228
ISBN-10: 0135078229
Edition: 3rd
Author: Alvin C. Burns, Ronald F. Bush
Publication date: 2011
Publisher: Pearson
Format: Paperback 391 pages

Summary

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition (ISBN-13: 9780135078228 and ISBN-10: 0135078229), written by authors Alvin C. Burns, Ronald F. Bush, was published by Pearson in 2011. With an overall rating of 3.8 stars, it's a notable title among other Marketing (E-Commerce, Processes & Infrastructure, Marketing & Sales) books. You can easily purchase or rent Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.93.

Description

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

.

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