E-Commerce 2019: Business, Technology and Society (15th Edition)

ISBN-13: 9780134998459

ISBN-10: 0134998456

Author: Kenneth C. Laudon, Carol Guercio Traver

Edition: 15

Publication date:
Hardcover 912 pages
Business, Sociology
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Acknowledged author Kenneth C. Laudon wrote E-Commerce 2019: Business, Technology and Society (15th Edition) comprising 912 pages back in 2019. Textbook and etextbook are published under ISBN 0134998456 and 9780134998459. Since then E-Commerce 2019: Business, Technology and Society (15th Edition) textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $60.10 or rent at the marketplace.


For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.