9780134796789-0134796780-Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

ISBN-13: 9780134796789
ISBN-10: 0134796780
Edition: 13
Author: Gary Armstrong, Philip Kotler
Publication date: 2017
Publisher: Pearson
Format: Loose Leaf 642 pages
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Book details

ISBN-13: 9780134796789
ISBN-10: 0134796780
Edition: 13
Author: Gary Armstrong, Philip Kotler
Publication date: 2017
Publisher: Pearson
Format: Loose Leaf 642 pages

Summary

Acknowledged authors Gary Armstrong , Philip Kotler wrote Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition) comprising 642 pages back in 2017. Textbook and eTextbook are published under ISBN 0134796780 and 9780134796789. Since then Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 20.12 or rent at the marketplace.

Description

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate courses on the Principles of Marketing. This package includes MyMarketingLab(TM) An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of:
  • 013414953X / 9780134149530 Marketing: An Introduction
  • 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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