Marketing Research: An Applied Orientation

ISBN-13: 9780134734842

ISBN-10: 013473484X

Author: Naresh K Malhotra

Edition: 7th edition

Publication date:
2018
Publisher:
Pearson
Format:
Hardcover 896 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Naresh K Malhotra wrote Marketing Research: An Applied Orientation comprising 896 pages back in 2018. Textbook and etextbook are published under ISBN 013473484X and 9780134734842. Since then Marketing Research: An Applied Orientation textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $84.26 or rent at the marketplace.


Description

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.