9780134734842-013473484X-Marketing Research: An Applied Orientation (What's New in Marketing)

Marketing Research: An Applied Orientation (What's New in Marketing)

ISBN-13: 9780134734842
ISBN-10: 013473484X
Edition: 7
Author: Naresh Malhotra
Publication date: 2018
Publisher: Pearson
Format: Hardcover 896 pages
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ISBN-13: 9780134734842
ISBN-10: 013473484X
Edition: 7
Author: Naresh Malhotra
Publication date: 2018
Publisher: Pearson
Format: Hardcover 896 pages

Summary

Marketing Research: An Applied Orientation (What's New in Marketing) (ISBN-13: 9780134734842 and ISBN-10: 013473484X), written by authors Naresh Malhotra, was published by Pearson in 2018. With an overall rating of 3.8 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Research: An Applied Orientation (What's New in Marketing) (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $11.08.

Description

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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