E-Commerce 2017

ISBN-13: 9780134601564
ISBN-10: 0134601564
Edition: 13
Author: Kenneth C. Laudon, Carol Guercio Traver
Publication date: 2017
Publisher: Pearson
Format: Paperback 912 pages
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Book details

ISBN-13: 9780134601564
ISBN-10: 0134601564
Edition: 13
Author: Kenneth C. Laudon, Carol Guercio Traver
Publication date: 2017
Publisher: Pearson
Format: Paperback 912 pages

Summary

Acknowledged authors Kenneth C. Laudon , Carol Guercio Traver wrote E-Commerce 2017 comprising 912 pages back in 2017. Textbook and eTextbook are published under ISBN 0134601564 and 9780134601564. Since then E-Commerce 2017 textbook was available to sell back to BooksRun online for the top buyback price of $ 5.55 or rent at the marketplace.

Description

Understanding The Vast And Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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