Acknowledged author Philip T Kotler wrote Principles of Marketing (17th Edition) comprising 736 pages back in 2017. Textbook and etextbook are published under ISBN 013449251X and 9780134492513. Since then Principles of Marketing (17th Edition) textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $76.78 or rent at the marketplace.
Help readers learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyLab Marketing
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