Advertising & IMC: Principles and Practice

ISBN-13: 9780134480435

ISBN-10: 0134480430

Author: Sandra Moriarty, Nancy Mitchell, William D. Wells

Edition: 11th edition

Publication date:
2018
Publisher:
Pearson
Format:
Hardcover 672 pages
Category:
Marketing
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Summary

Acknowledged author Sandra Moriarty wrote Advertising & IMC: Principles and Practice comprising 672 pages back in 2018. Textbook and etextbook are published under ISBN 0134480430 and 9780134480435. Since then Advertising & IMC: Principles and Practice textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $118.81 or rent at the marketplace.


Description

For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice  presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.   And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab™ is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here.  Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for:   0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus MyLab Marketing with Pearson eText -- Access Card Package   Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice