9780134293141-0134293142-Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

ISBN-13: 9780134293141
ISBN-10: 0134293142
Edition: 9
Author: Michael Solomon, Greg Marshall, Elnora Stuart
Publication date: 2017
Publisher: Pearson
Format: Loose Leaf 608 pages
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Book details

ISBN-13: 9780134293141
ISBN-10: 0134293142
Edition: 9
Author: Michael Solomon, Greg Marshall, Elnora Stuart
Publication date: 2017
Publisher: Pearson
Format: Loose Leaf 608 pages

Summary

Marketing: Real People, Real Choices (ISBN-13: 9780134293141 and ISBN-10: 0134293142), written by authors Michael Solomon, Greg Marshall, Elnora Stuart, was published by Pearson in 2017. With an overall rating of 4.0 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing: Real People, Real Choices (Loose Leaf) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab and Mastering platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.

For undergraduate Principles of Marketing courses.


Real people making real choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Marketing: Real People, Real Choices, 9th Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for:

013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package

Package consists of:

  • 0134293142 / 9780134293141 Marketing: Real People, Real Choices, Student Value Edition
  • 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
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