Marketing Research (8th Edition)

ISBN-13: 9780134167404

ISBN-10: 0134167406

Author: Alvin C. Burns, Ronald F. Bush

Edition: 8

Publication date:
2016
Publisher:
Pearson
Format:
Hardcover 496 pages
Category:
Business, Economics, Microeconomics, Marketing
Rating:
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Summary

Acknowledged author Alvin C. Burns wrote Marketing Research (8th Edition) comprising 496 pages back in 2016. Textbook and etextbook are published under ISBN 0134167406 and 9780134167404. Since then Marketing Research (8th Edition) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $9.91 or rent at the marketplace.


Description

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.