Marketing Research

3.5
ISBN-13: 9780134167404
ISBN-10: 0134167406
Edition: 8
Author: Alvin C. Burns, Ronald F. Bush
Publication date: 2016
Publisher: Pearson
Format: Hardcover 496 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9780134167404
ISBN-10: 0134167406
Edition: 8
Author: Alvin C. Burns, Ronald F. Bush
Publication date: 2016
Publisher: Pearson
Format: Hardcover 496 pages

Summary

Acknowledged authors Alvin C. Burns , Ronald F. Bush wrote Marketing Research comprising 496 pages back in 2016. Textbook and eTextbook are published under ISBN 0134167406 and 9780134167404. Since then Marketing Research textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 19.57 or rent at the marketplace.

Description

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book