9780134167404-0134167406-Marketing Research

Marketing Research

ISBN-13: 9780134167404
ISBN-10: 0134167406
Edition: 8
Author: Alvin Burns, Ann Veeck, Ronald Bush
Publication date: 2016
Publisher: Pearson
Format: Hardcover 496 pages
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Book details

ISBN-13: 9780134167404
ISBN-10: 0134167406
Edition: 8
Author: Alvin Burns, Ann Veeck, Ronald Bush
Publication date: 2016
Publisher: Pearson
Format: Hardcover 496 pages

Summary

Marketing Research (ISBN-13: 9780134167404 and ISBN-10: 0134167406), written by authors Alvin Burns, Ann Veeck, Ronald Bush, was published by Pearson in 2016. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Research (Hardcover, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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