9780134132358-0134132351-MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction

ISBN-13: 9780134132358
ISBN-10: 0134132351
Edition: 13
Author: Philip Kotler, Gary Armstrong
Publication date: 2016
Publisher: Pearson
Format: Misc. Supplies 672 pages
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Book details

ISBN-13: 9780134132358
ISBN-10: 0134132351
Edition: 13
Author: Philip Kotler, Gary Armstrong
Publication date: 2016
Publisher: Pearson
Format: Misc. Supplies 672 pages

Summary

MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction (ISBN-13: 9780134132358 and ISBN-10: 0134132351), written by authors Philip Kotler, Gary Armstrong, was published by Pearson in 2016. With an overall rating of 4.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction (Misc. Supplies) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.48.

Description

About the Author
Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

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