Consumer Behavior: Buying, Having, and Being

ISBN-13: 9780134129938

ISBN-10: 0134129938

Author: Michael R. Solomon

Edition: 12th Revised edition

Publication date:
2016
Publisher:
Prentice Hall
Format:
Hardcover 624 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Michael R. Solomon wrote Consumer Behavior: Buying, Having, and Being comprising 624 pages back in 2016. Textbook and etextbook are published under ISBN 0134129938 and 9780134129938. Since then Consumer Behavior: Buying, Having, and Being textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $39.82 or rent at the marketplace.


Description

For courses in Consumer Behavior.   Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.   In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.   Also Available with MyMarketingLab™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.   NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:    0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package   Package consists of: 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being