Services Marketing: People, Technology, Strategy
ISBN-13:
9780134123905
ISBN-10:
0134123905
Edition:
7
Author:
Jochen Wirtz, Christopher Lovelock
Publication date:
2014
Publisher:
Pearson
Format:
Hardcover
648 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780134123905
ISBN-10:
0134123905
Edition:
7
Author:
Jochen Wirtz, Christopher Lovelock
Publication date:
2014
Publisher:
Pearson
Format:
Hardcover
648 pages
Category:
Marketing
,
Marketing & Sales
Summary
Services Marketing: People, Technology, Strategy (ISBN-13: 9780134123905 and ISBN-10: 0134123905), written by authors
Jochen Wirtz, Christopher Lovelock, was published by Pearson in 2014.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Services Marketing: People, Technology, Strategy (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
