9780133796841-0133796841-Retail Management: A Strategic Approach

Retail Management: A Strategic Approach

3.5
ISBN-13: 9780133796841
ISBN-10: 0133796841
Edition: 13
Author: Barry R. Berman, Joel R. Evans
Publication date: 2017
Publisher: Pearson
Format: Hardcover 592 pages
Category: Management
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Book details

ISBN-13: 9780133796841
ISBN-10: 0133796841
Edition: 13
Author: Barry R. Berman, Joel R. Evans
Publication date: 2017
Publisher: Pearson
Format: Hardcover 592 pages
Category: Management

Summary

Acknowledged authors Barry R. Berman , Joel R. Evans wrote Retail Management: A Strategic Approach comprising 592 pages back in 2017. Textbook and eTextbook are published under ISBN 0133796841 and 9780133796841. Since then Retail Management: A Strategic Approach textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 64.98 or rent at the marketplace.

Description

For courses in Retail Management.

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

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