Principles of Marketing (16th Edition)
ISBN-13:
9780133795028
ISBN-10:
0133795020
Edition:
16
Author:
Gary Armstrong, Philip T. Kotler
Publication date:
2015
Publisher:
Pearson
Format:
Hardcover
708 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780133795028
ISBN-10:
0133795020
Edition:
16
Author:
Gary Armstrong, Philip T. Kotler
Publication date:
2015
Publisher:
Pearson
Format:
Hardcover
708 pages
Category:
Marketing
,
Marketing & Sales
Summary
Principles of Marketing (16th Edition) (ISBN-13: 9780133795028 and ISBN-10: 0133795020), written by authors
Gary Armstrong, Philip T. Kotler, was published by Pearson in 2015.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Principles of Marketing (16th Edition) (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $2.65.
Description
NOTE: This is a standalone product.
For Principles of Marketing courses that require a comprehensive text
Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.
MyMarketingLab should only be purchased when required by an instructor.
For Principles of Marketing courses that require a comprehensive text
Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.
MyMarketingLab should only be purchased when required by an instructor.
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