Principles of Marketing (16th Edition)

ISBN-13: 9780133795028

ISBN-10: 0133795020

Author: Philip T Kotler, Gary Armstrong

Edition: 16

Publication date:
2015
Publisher:
Pearson
Format:
Hardcover 708 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Philip T Kotler wrote Principles of Marketing (16th Edition) comprising 708 pages back in 2015. Textbook and etextbook are published under ISBN 0133795020 and 9780133795028. Since then Principles of Marketing (16th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $1.02 or rent at the marketplace.


Description

NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.

MyMarketingLab should only be purchased when required by an instructor.