E-Commerce 2015 (11th Edition)
ISBN-13:
9780133507164
ISBN-10:
0133507165
Edition:
11
Author:
Kenneth C. Laudon, Carol Guercio Traver
Publication date:
2014
Publisher:
Pearson
Format:
Hardcover
912 pages
Category:
Retailing
,
Industries
,
Management
,
Management & Leadership
,
E-Commerce
,
Processes & Infrastructure
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Book details
ISBN-13:
9780133507164
ISBN-10:
0133507165
Edition:
11
Author:
Kenneth C. Laudon, Carol Guercio Traver
Publication date:
2014
Publisher:
Pearson
Format:
Hardcover
912 pages
Category:
Retailing
,
Industries
,
Management
,
Management & Leadership
,
E-Commerce
,
Processes & Infrastructure
Summary
E-Commerce 2015 (11th Edition) (ISBN-13: 9780133507164 and ISBN-10: 0133507165), written by authors
Kenneth C. Laudon, Carol Guercio Traver, was published by Pearson in 2014.
With an overall rating of 4.5 stars, it's a notable title among other
Retailing
(Industries, Management, Management & Leadership, E-Commerce, Processes & Infrastructure) books. You can easily purchase or rent E-Commerce 2015 (11th Edition) (Hardcover) from BooksRun,
along with many other new and used
Retailing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.49.
Description
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
- Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
- Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
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