E-Commerce 2015 (11th Edition)

ISBN-13: 9780133507164

ISBN-10: 0133507165

Author: Kenneth C. Laudon, Carol Traver

Edition: 11

Publication date:
2014
Publisher:
Pearson
Format:
Hardcover 912 pages
 
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Summary

Acknowledged author Kenneth C. Laudon wrote E-Commerce 2015 (11th Edition) comprising 912 pages back in 2014. Textbook and etextbook are published under ISBN 0133507165 and 9780133507164. Since then E-Commerce 2015 (11th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.


Description

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.