Acknowledged author Kenneth C. Laudon wrote E-Commerce 2015 (11th Edition) comprising 912 pages back in 2014. Textbook and etextbook are published under ISBN 0133507165 and 9780133507164. Since then E-Commerce 2015 (11th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.