E-Commerce 2015 (11th Edition)

ISBN-13: 9780133507164
ISBN-10: 0133507165
Edition: 11
Author: Kenneth C. Laudon, Carol Traver
Publication date: 2014
Publisher: Pearson
Format: Hardcover 912 pages
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Book details

ISBN-13: 9780133507164
ISBN-10: 0133507165
Edition: 11
Author: Kenneth C. Laudon, Carol Traver
Publication date: 2014
Publisher: Pearson
Format: Hardcover 912 pages

Summary

Acknowledged authors Kenneth C. Laudon , Carol Traver wrote E-Commerce 2015 (11th Edition) comprising 912 pages back in 2014. Textbook and eTextbook are published under ISBN 0133507165 and 9780133507164. Since then E-Commerce 2015 (11th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

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