Kenneth C. Laudon
wrote E-Commerce 2015 (11th Edition)
comprising 912 pages back in 2014.
Textbook and eTextbook are published under ISBN 0133507165 and 9780133507164.
Since then E-Commerce 2015 (11th Edition) textbook
was available to sell back to BooksRun online for the top buyback price
or rent at the marketplace.
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.