Marketing Channel Strategy (8th Edition)

ISBN-13: 9780133357080
ISBN-10: 0133357082
Edition: 8
Author: Robert Palmatier, Louis Stern, Adel El-Ansary, Erin Anderson
Publication date: 2014
Publisher: Prentice Hall
Format: Paperback 496 pages
FREE shipping on ALL orders
Marketplace
from $188.80

Book details

ISBN-13: 9780133357080
ISBN-10: 0133357082
Edition: 8
Author: Robert Palmatier, Louis Stern, Adel El-Ansary, Erin Anderson
Publication date: 2014
Publisher: Prentice Hall
Format: Paperback 496 pages

Summary

Acknowledged authors Robert Palmatier , Louis Stern , Adel El-Ansary , Erin Anderson wrote Marketing Channel Strategy (8th Edition) comprising 496 pages back in 2014. Textbook and eTextbook are published under ISBN 0133357082 and 9780133357080. Since then Marketing Channel Strategy (8th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 3.98 or rent at the marketplace.

Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book