9780133357080-0133357082-Marketing Channel Strategy (8th Edition)

Marketing Channel Strategy (8th Edition)

ISBN-13: 9780133357080
ISBN-10: 0133357082
Edition: 8
Author: Erin Anderson, Robert Palmatier, Louis Stern, Adel El-Ansary
Publication date: 2014
Publisher: Prentice Hall
Format: Paperback 496 pages
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Book details

ISBN-13: 9780133357080
ISBN-10: 0133357082
Edition: 8
Author: Erin Anderson, Robert Palmatier, Louis Stern, Adel El-Ansary
Publication date: 2014
Publisher: Prentice Hall
Format: Paperback 496 pages

Summary

Marketing Channel Strategy (8th Edition) (ISBN-13: 9780133357080 and ISBN-10: 0133357082), written by authors Erin Anderson, Robert Palmatier, Louis Stern, Adel El-Ansary, was published by Prentice Hall in 2014. With an overall rating of 4.2 stars, it's a notable title among other Systems & Planning (Management & Leadership, Distribution & Warehouse Management, Marketing, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Marketing Channel Strategy (8th Edition) (Paperback) from BooksRun, along with many other new and used Systems & Planning books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.82.

Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
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