Tourism: The Business of Hospitality and Travel (5th Edition)
ISBN-13:
9780133113532
ISBN-10:
0133113531
Edition:
5
Author:
Roy A. Cook, Cathy H. C. Hsu, Joseph J. Marqua
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
408 pages
Category:
Hospitality, Travel & Tourism
,
Industries
FREE US shipping
Book details
ISBN-13:
9780133113532
ISBN-10:
0133113531
Edition:
5
Author:
Roy A. Cook, Cathy H. C. Hsu, Joseph J. Marqua
Publication date:
2013
Publisher:
Pearson
Format:
Paperback
408 pages
Category:
Hospitality, Travel & Tourism
,
Industries
Summary
Tourism: The Business of Hospitality and Travel (5th Edition) (ISBN-13: 9780133113532 and ISBN-10: 0133113531), written by authors
Roy A. Cook, Cathy H. C. Hsu, Joseph J. Marqua, was published by Pearson in 2013.
With an overall rating of 3.8 stars, it's a notable title among other
Hospitality, Travel & Tourism
(Industries) books. You can easily purchase or rent Tourism: The Business of Hospitality and Travel (5th Edition) (Paperback, Used) from BooksRun,
along with many other new and used
Hospitality, Travel & Tourism
books
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And, if you're looking to sell your copy, our current buyback offer is $0.48.
Description
Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.
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