9780133084047-0133084043-Principles of Marketing

Principles of Marketing

ISBN-13: 9780133084047
ISBN-10: 0133084043
Edition: 15
Author: Philip Kotler, Gary Armstrong
Publication date: 2013
Publisher: Pearson College Div
Format: Hardcover 695 pages
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Book details

ISBN-13: 9780133084047
ISBN-10: 0133084043
Edition: 15
Author: Philip Kotler, Gary Armstrong
Publication date: 2013
Publisher: Pearson College Div
Format: Hardcover 695 pages

Summary

Principles of Marketing (ISBN-13: 9780133084047 and ISBN-10: 0133084043), written by authors Philip Kotler, Gary Armstrong, was published by Pearson College Div in 2013. With an overall rating of 3.6 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Principles of Marketing (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.32.

Description



Readers interested in an overview of marketing strategies and techniques.


Learn how to create value and gain loyal customers.


Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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