9780133084047-0133084043-Principles of Marketing (15th Edition)

Principles of Marketing (15th Edition)

ISBN-13: 9780133084047
ISBN-10: 0133084043
Edition: 15
Author: Kotler, Philip T., Armstrong, Gary
Publication date: 2013
Publisher: Prentice Hall
Format: Hardcover 720 pages
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Book details

ISBN-13: 9780133084047
ISBN-10: 0133084043
Edition: 15
Author: Kotler, Philip T., Armstrong, Gary
Publication date: 2013
Publisher: Prentice Hall
Format: Hardcover 720 pages

Summary

Acknowledged authors Kotler, Philip T., Armstrong, Gary wrote Principles of Marketing (15th Edition) comprising 720 pages back in 2013. Textbook and eTextbook are published under ISBN 0133084043 and 9780133084047. Since then Principles of Marketing (15th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description



Readers interested in an overview of marketing strategies and techniques.


Learn how to create value and gain loyal customers.


Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.
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