9780133078350-0133078353-Marketing Plan Handbook, The

Marketing Plan Handbook, The

ISBN-13: 9780133078350
ISBN-10: 0133078353
Edition: 5
Author: Marian Burk Wood
Publication date: 2012
Publisher: Pearson
Format: Paperback 232 pages
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Book details

ISBN-13: 9780133078350
ISBN-10: 0133078353
Edition: 5
Author: Marian Burk Wood
Publication date: 2012
Publisher: Pearson
Format: Paperback 232 pages

Summary

Marketing Plan Handbook, The (ISBN-13: 9780133078350 and ISBN-10: 0133078353), written by authors Marian Burk Wood, was published by Pearson in 2012. With an overall rating of 3.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Plan Handbook, The (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.54.

Description

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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