9780132948937-0132948931-Marketing: Real People, Real Choices (8th Edition)

Marketing: Real People, Real Choices (8th Edition)

ISBN-13: 9780132948937
ISBN-10: 0132948931
Edition: 8
Author: Greg W. Marshall, Michael R. Solomon, Elnora W. Stuart
Publication date: 2015
Publisher: Pearson
Format: Paperback 576 pages
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Book details

ISBN-13: 9780132948937
ISBN-10: 0132948931
Edition: 8
Author: Greg W. Marshall, Michael R. Solomon, Elnora W. Stuart
Publication date: 2015
Publisher: Pearson
Format: Paperback 576 pages

Summary

Acknowledged authors Greg W. Marshall , Michael R. Solomon , Elnora W. Stuart wrote Marketing: Real People, Real Choices (8th Edition) comprising 576 pages back in 2015. Textbook and eTextbook are published under ISBN 0132948931 and 9780132948937. Since then Marketing: Real People, Real Choices (8th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 1.81 or rent at the marketplace.

Description

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.

For undergraduate Principles of Marketing courses.

Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

Also available with MyMarketingLab.

MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.


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