Strategic Marketing Problems: Cases and Comments, 13th Edition

ISBN-13: 9780132747257

ISBN-10: 0132747251

Author: Roger A. Kerin, Robert A. Peterson

Edition: 13th

Publication date:
2012
Publisher:
Prentice Hall
Format:
Hardcover 729 pages
Category:
Business, Economics, Microeconomics, Marketing
Rating:
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Summary

Acknowledged author Roger A. Kerin wrote Strategic Marketing Problems: Cases and Comments, 13th Edition comprising 729 pages back in 2012. Textbook and etextbook are published under ISBN 0132747251 and 9780132747257. Since then Strategic Marketing Problems: Cases and Comments, 13th Edition textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $79.52 or rent at the marketplace.


Description

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.