9780132747257-0132747251-Strategic Marketing Problems: Cases and Comments, 13th Edition

Strategic Marketing Problems: Cases and Comments, 13th Edition

ISBN-13: 9780132747257
ISBN-10: 0132747251
Edition: 13th
Author: Robert A. Peterson, Roger A. Kerin
Publication date: 2012
Publisher: Pearson
Format: Hardcover 729 pages
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Book details

ISBN-13: 9780132747257
ISBN-10: 0132747251
Edition: 13th
Author: Robert A. Peterson, Roger A. Kerin
Publication date: 2012
Publisher: Pearson
Format: Hardcover 729 pages

Summary

Strategic Marketing Problems: Cases and Comments, 13th Edition (ISBN-13: 9780132747257 and ISBN-10: 0132747251), written by authors Robert A. Peterson, Roger A. Kerin, was published by Pearson in 2012. With an overall rating of 3.5 stars, it's a notable title among other Systems & Planning (Management & Leadership, Marketing, Marketing & Sales, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent Strategic Marketing Problems: Cases and Comments, 13th Edition (Hardcover) from BooksRun, along with many other new and used Systems & Planning books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $5.21.

Description

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
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