Marketing Planning

ISBN-13: 9780132544702
ISBN-10: 0132544709
Edition: 1
Author: Stephan Sorger
Publication date: 2011
Publisher: Pearson
Format: Paperback 360 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9780132544702
ISBN-10: 0132544709
Edition: 1
Author: Stephan Sorger
Publication date: 2011
Publisher: Pearson
Format: Paperback 360 pages

Summary

Acknowledged authors Stephan Sorger wrote Marketing Planning comprising 360 pages back in 2011. Textbook and eTextbook are published under ISBN 0132544709 and 9780132544702. Since then Marketing Planning textbook was available to sell back to BooksRun online for the top buyback price of $ 5.50 or rent at the marketplace.

Description

“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book