9780132544481-0132544482-Basic Marketing Research

Basic Marketing Research

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ISBN-13: 9780132544481
ISBN-10: 0132544482
Edition: 4
Author: Naresh Malhotra
Publication date: 2011
Publisher: Pearson
Format: Hardcover 672 pages
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Book details

ISBN-13: 9780132544481
ISBN-10: 0132544482
Edition: 4
Author: Naresh Malhotra
Publication date: 2011
Publisher: Pearson
Format: Hardcover 672 pages

Summary

Basic Marketing Research (ISBN-13: 9780132544481 and ISBN-10: 0132544482), written by authors Naresh Malhotra, was published by Pearson in 2011. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Basic Marketing Research (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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