Basic Marketing Research

ISBN-13: 9780132544481
ISBN-10: 0132544482
Edition: 4
Author: Naresh K Malhotra
Publication date: 2011
Publisher: Pearson
Format: Hardcover 672 pages
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Book details

ISBN-13: 9780132544481
ISBN-10: 0132544482
Edition: 4
Author: Naresh K Malhotra
Publication date: 2011
Publisher: Pearson
Format: Hardcover 672 pages

Summary

Acknowledged authors Naresh K Malhotra wrote Basic Marketing Research comprising 672 pages back in 2011. Textbook and eTextbook are published under ISBN 0132544482 and 9780132544481. Since then Basic Marketing Research textbook was available to sell back to BooksRun online for the top buyback price of $ 17.67 or rent at the marketplace.

Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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