Tested Advertising Methods (Business Classics Series)
ISBN-13:
9780132446099
ISBN-10:
013244609X
Edition:
Subsequent
Author:
John Caples, Fred E. Hahn
Publication date:
1997
Publisher:
Prentice Hall Direct
Format:
Hardcover
278 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132446099
ISBN-10:
013244609X
Edition:
Subsequent
Author:
John Caples, Fred E. Hahn
Publication date:
1997
Publisher:
Prentice Hall Direct
Format:
Hardcover
278 pages
Category:
Advertising
,
Marketing & Sales
Summary
Tested Advertising Methods (Business Classics Series) (ISBN-13: 9780132446099 and ISBN-10: 013244609X), written by authors
John Caples, Fred E. Hahn, was published by Prentice Hall Direct in 1997.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Tested Advertising Methods (Business Classics Series) (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $3.05.
Description
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
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