9780132446099-013244609X-Tested Advertising Methods (Business Classics Series)

Tested Advertising Methods (Business Classics Series)

ISBN-13: 9780132446099
ISBN-10: 013244609X
Edition: Subsequent
Author: Caples, John, Hahn, Fred E.
Publication date: 1997
Publisher: Prentice Hall Direct
Format: Hardcover 278 pages
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Book details

ISBN-13: 9780132446099
ISBN-10: 013244609X
Edition: Subsequent
Author: Caples, John, Hahn, Fred E.
Publication date: 1997
Publisher: Prentice Hall Direct
Format: Hardcover 278 pages

Summary

Acknowledged authors Caples, John, Hahn, Fred E. wrote Tested Advertising Methods (Business Classics Series) comprising 278 pages back in 1997. Textbook and eTextbook are published under ISBN 013244609X and 9780132446099. Since then Tested Advertising Methods (Business Classics Series) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

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