9780132446099-013244609X-Tested Advertising Methods (Business Classics Series)

Tested Advertising Methods (Business Classics Series)

ISBN-13: 9780132446099
ISBN-10: 013244609X
Edition: Subsequent
Author: John Caples, Fred E. Hahn
Publication date: 1997
Publisher: Prentice Hall Direct
Format: Hardcover 278 pages
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Book details

ISBN-13: 9780132446099
ISBN-10: 013244609X
Edition: Subsequent
Author: John Caples, Fred E. Hahn
Publication date: 1997
Publisher: Prentice Hall Direct
Format: Hardcover 278 pages

Summary

Tested Advertising Methods (Business Classics Series) (ISBN-13: 9780132446099 and ISBN-10: 013244609X), written by authors John Caples, Fred E. Hahn, was published by Prentice Hall Direct in 1997. With an overall rating of 3.7 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Tested Advertising Methods (Business Classics Series) (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $3.05.

Description

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

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