9780132221177-0132221179-Marketing Research: An Applied Orientation (5th Edition)

Marketing Research: An Applied Orientation (5th Edition)

ISBN-13: 9780132221177
ISBN-10: 0132221179
Edition: 5th
Author: Naresh K. Malhotra
Publication date: 2006
Publisher: Pearson/Prentice Hall
Format: Hardcover 811 pages
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Book details

ISBN-13: 9780132221177
ISBN-10: 0132221179
Edition: 5th
Author: Naresh K. Malhotra
Publication date: 2006
Publisher: Pearson/Prentice Hall
Format: Hardcover 811 pages

Summary

Acknowledged author Naresh K. Malhotra wrote Marketing Research: An Applied Orientation (5th Edition) comprising 811 pages back in 2006. Textbook and eTextbook are published under ISBN 0132221179 and 9780132221177. Since then Marketing Research: An Applied Orientation (5th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

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