9780132221177-0132221179-Marketing Research: An Applied Orientation (5th Edition)

Marketing Research: An Applied Orientation (5th Edition)

ISBN-13: 9780132221177
ISBN-10: 0132221179
Edition: 5th
Author: Naresh K Malhotra
Publication date: 2006
Publisher: Pearson/Prentice Hall
Format: Hardcover 811 pages
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Book details

ISBN-13: 9780132221177
ISBN-10: 0132221179
Edition: 5th
Author: Naresh K Malhotra
Publication date: 2006
Publisher: Pearson/Prentice Hall
Format: Hardcover 811 pages

Summary

Marketing Research: An Applied Orientation (5th Edition) (ISBN-13: 9780132221177 and ISBN-10: 0132221179), written by authors Naresh K Malhotra, was published by Pearson/Prentice Hall in 2006. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Systems Analysis & Design, Computer Science, Software Design, Testing & Engineering, Programming, Marketing & Sales) books. You can easily purchase or rent Marketing Research: An Applied Orientation (5th Edition) (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

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