Marketing Research: An Applied Orientation (5th Edition)

Acknowledged author Naresh K. Malhotra wrote Marketing Research: An Applied Orientation (5th Edition) comprising 811 pages back in 2006. Textbook and eTextbook are published under ISBN 0132221179 and 9780132221177. Since then Marketing Research: An Applied Orientation (5th Edition) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.