9780132177153-0132177153-Marketing: Defined, Explained, Applied (Mymarketinglab)

Marketing: Defined, Explained, Applied (Mymarketinglab)

ISBN-13: 9780132177153
ISBN-10: 0132177153
Edition: 2
Author: Michael Levens
Publication date: 2011
Publisher: Pearson
Format: Paperback 384 pages
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Book details

ISBN-13: 9780132177153
ISBN-10: 0132177153
Edition: 2
Author: Michael Levens
Publication date: 2011
Publisher: Pearson
Format: Paperback 384 pages

Summary

Marketing: Defined, Explained, Applied (Mymarketinglab) (ISBN-13: 9780132177153 and ISBN-10: 0132177153), written by authors Michael Levens, was published by Pearson in 2011. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing: Defined, Explained, Applied (Mymarketinglab) (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.97.

Description

A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

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