9780132135467-0132135469-Sports Marketing

Sports Marketing

ISBN-13: 9780132135467
ISBN-10: 0132135469
Edition: 1
Author: Michael Fetchko, Kenneth E. Clow, Donald Roy
Publication date: 2012
Publisher: Prentice Hall
Format: Hardcover 416 pages
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Book details

ISBN-13: 9780132135467
ISBN-10: 0132135469
Edition: 1
Author: Michael Fetchko, Kenneth E. Clow, Donald Roy
Publication date: 2012
Publisher: Prentice Hall
Format: Hardcover 416 pages

Summary

Sports Marketing (ISBN-13: 9780132135467 and ISBN-10: 0132135469), written by authors Michael Fetchko, Kenneth E. Clow, Donald Roy, was published by Prentice Hall in 2012. With an overall rating of 4.3 stars, it's a notable title among other Sports & Entertainment (Marketing, Marketing & Sales, Industries) books. You can easily purchase or rent Sports Marketing (Hardcover) from BooksRun, along with many other new and used Sports & Entertainment books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.54.

Description

Understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.

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