9780130387752-0130387754-Market-Based Management

Market-Based Management

ISBN-13: 9780130387752
ISBN-10: 0130387754
Edition: 6
Author: Roger Best
Publication date: 2012
Publisher: Pearson
Format: Paperback 576 pages
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Book details

ISBN-13: 9780130387752
ISBN-10: 0130387754
Edition: 6
Author: Roger Best
Publication date: 2012
Publisher: Pearson
Format: Paperback 576 pages

Summary

Market-Based Management (ISBN-13: 9780130387752 and ISBN-10: 0130387754), written by authors Roger Best, was published by Pearson in 2012. With an overall rating of 4.4 stars, it's a notable title among other Management (Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Market-Based Management (Paperback, Used) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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