9780130105844-0130105848-Marketing of Agricultural Products

Marketing of Agricultural Products

ISBN-13: 9780130105844
ISBN-10: 0130105848
Edition: Subsequent
Author: Richard L. Kohls, Joseph N. Uhl
Publication date: 2001
Publisher: Pearson College Div
Format: Hardcover 544 pages
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Book details

ISBN-13: 9780130105844
ISBN-10: 0130105848
Edition: Subsequent
Author: Richard L. Kohls, Joseph N. Uhl
Publication date: 2001
Publisher: Pearson College Div
Format: Hardcover 544 pages

Summary

Acknowledged authors Richard L. Kohls , Joseph N. Uhl wrote Marketing of Agricultural Products comprising 544 pages back in 2001. Textbook and eTextbook are published under ISBN 0130105848 and 9780130105844. Since then Marketing of Agricultural Products textbook was available to sell back to BooksRun online for the top buyback price of $ 14.97 or rent at the marketplace.

Description

The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

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