Essentials of Strategic Management: The Quest for Competitive Advantage
ISBN-13:
9780078112898
ISBN-10:
0078112893
Edition:
4
Author:
John Gamble, Margaret Peteraf, Jr. Thompson
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Paperback
496 pages
FREE US shipping
Book details
ISBN-13:
9780078112898
ISBN-10:
0078112893
Edition:
4
Author:
John Gamble, Margaret Peteraf, Jr. Thompson
Publication date:
2014
Publisher:
McGraw-Hill Education
Format:
Paperback
496 pages
Summary
Essentials of Strategic Management: The Quest for Competitive Advantage (ISBN-13: 9780078112898 and ISBN-10: 0078112893), written by authors
John Gamble, Margaret Peteraf, Jr. Thompson, was published by McGraw-Hill Education in 2014.
With an overall rating of 3.8 stars, it's a notable title among other
Management
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Description
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Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
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