Services Marketing: Integrating Customer Focus Across the Firm

ISBN-13: 9780078112102

ISBN-10: 0078112109

Author: Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Edition: 7 Student

Publication date:
2017
Publisher:
Mcgraw-Hill College
Format:
Hardcover 544 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Valarie Zeithaml wrote Services Marketing: Integrating Customer Focus Across the Firm comprising 544 pages back in 2017. Textbook and etextbook are published under ISBN 0078112109 and 9780078112102. Since then Services Marketing: Integrating Customer Focus Across the Firm textbook received total rating of 4 stars and was available to sell back to BooksRun online for the top buyback price of $53.21 or rent at the marketplace.


Description

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.