Services Marketing (6th Edition)
ISBN-13:
9780078112058
ISBN-10:
0078112052
Edition:
6
Author:
Mary Jo Bitner, Dwayne Gremler, Valerie Zeithaml
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780078112058
ISBN-10:
0078112052
Edition:
6
Author:
Mary Jo Bitner, Dwayne Gremler, Valerie Zeithaml
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
Summary
Services Marketing (6th Edition) (ISBN-13: 9780078112058 and ISBN-10: 0078112052), written by authors
Mary Jo Bitner, Dwayne Gremler, Valerie Zeithaml, was published by McGraw-Hill Education in 2012.
With an overall rating of 3.8 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Services Marketing (6th Edition) (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
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And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.
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