Communication Research: Asking Questions, Finding Answers

ISBN-13: 9780078036910
ISBN-10: 0078036917
Edition: 4
Author: Joann Keyton
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 432 pages
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Book details

ISBN-13: 9780078036910
ISBN-10: 0078036917
Edition: 4
Author: Joann Keyton
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 432 pages
Category: Public Speaking , Education , Journalism & Media Studies

Summary

Acknowledged authors Joann Keyton wrote Communication Research: Asking Questions, Finding Answers comprising 432 pages back in 2014. Textbook and eTextbook are published under ISBN 0078036917 and 9780078036910. Since then Communication Research: Asking Questions, Finding Answers textbook was available to sell back to BooksRun online for the top buyback price of $ 4.09 or rent at the marketplace.

Description

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

• SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
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• The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

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