Transnational Management: Text, Cases & Readings in Cross-Border Management
ISBN-13:
9780078029394
ISBN-10:
0078029392
Edition:
7
Author:
Beamish Associate Dean - Research Nortel Networks Director of the Asian Management Institute Profess, Christopher A. Bartlett Daewoo Chair of Business Administration
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Hardcover
752 pages
Category:
International Business
,
Management
,
Management & Leadership
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Book details
ISBN-13:
9780078029394
ISBN-10:
0078029392
Edition:
7
Author:
Beamish Associate Dean - Research Nortel Networks Director of the Asian Management Institute Profess, Christopher A. Bartlett Daewoo Chair of Business Administration
Publication date:
2013
Publisher:
McGraw-Hill Education
Format:
Hardcover
752 pages
Category:
International Business
,
Management
,
Management & Leadership
Summary
Transnational Management: Text, Cases & Readings in Cross-Border Management (ISBN-13: 9780078029394 and ISBN-10: 0078029392), written by authors
Beamish Associate Dean - Research Nortel Networks Director of the Asian Management Institute Profess, Christopher A. Bartlett Daewoo Chair of Business Administration, was published by McGraw-Hill Education in 2013.
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Description
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
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