9780078029233-0078029236-Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

ISBN-13: 9780078029233
ISBN-10: 0078029236
Edition: 4th
Author: Melissa A. Schilling
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Paperback 336 pages
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Book details

ISBN-13: 9780078029233
ISBN-10: 0078029236
Edition: 4th
Author: Melissa A. Schilling
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Paperback 336 pages

Summary

Strategic Management of Technological Innovation (ISBN-13: 9780078029233 and ISBN-10: 0078029236), written by authors Melissa A. Schilling, was published by McGraw-Hill Education in 2012. With an overall rating of 4.2 stars, it's a notable title among other Management (Management & Leadership) books. You can easily purchase or rent Strategic Management of Technological Innovation (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.46.

Description

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
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