9780078029042-007802904X-New Products Management

New Products Management

ISBN-13: 9780078029042
ISBN-10: 007802904X
Edition: 11
Author: C. Merle Crawford, C. Anthony Di Benedetto
Publication date: 2014
Publisher: McGraw Hill
Format: Hardcover 608 pages
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Book details

ISBN-13: 9780078029042
ISBN-10: 007802904X
Edition: 11
Author: C. Merle Crawford, C. Anthony Di Benedetto
Publication date: 2014
Publisher: McGraw Hill
Format: Hardcover 608 pages

Summary

New Products Management (ISBN-13: 9780078029042 and ISBN-10: 007802904X), written by authors C. Merle Crawford, C. Anthony Di Benedetto, was published by McGraw Hill in 2014. With an overall rating of 3.6 stars, it's a notable title among other Quality Control & Management (Marketing, Marketing & Sales, Management & Leadership) books. You can easily purchase or rent New Products Management (Hardcover, Used) from BooksRun, along with many other new and used Quality Control & Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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