9780078029042-007802904X-New Products Management

New Products Management

ISBN-13: 9780078029042
ISBN-10: 007802904X
Edition: 11
Author: C. Merle Crawford, C. Anthony Di Benedetto
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 608 pages
FREE shipping on ALL orders
Marketplace
from $22.87

Book details

ISBN-13: 9780078029042
ISBN-10: 007802904X
Edition: 11
Author: C. Merle Crawford, C. Anthony Di Benedetto
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 608 pages

Summary

Acknowledged authors C. Merle Crawford , C. Anthony Di Benedetto wrote New Products Management comprising 608 pages back in 2014. Textbook and eTextbook are published under ISBN 007802904X and 9780078029042. Since then New Products Management textbook was available to sell back to BooksRun online for the top buyback price of $ 3.80 or rent at the marketplace.

Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book