9780078028984-0078028981-BASIC MARKETING: A Marketing Strategy Planning Approach

BASIC MARKETING: A Marketing Strategy Planning Approach

ISBN-13: 9780078028984
ISBN-10: 0078028981
Edition: 19
Author: William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date: 2013
Publisher: McGraw-Hill Education
Format: Hardcover 784 pages
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Book details

ISBN-13: 9780078028984
ISBN-10: 0078028981
Edition: 19
Author: William Perreault, Joseph Cannon, E. Jerome McCarthy
Publication date: 2013
Publisher: McGraw-Hill Education
Format: Hardcover 784 pages

Summary

Acknowledged authors William Perreault , Joseph Cannon , E. Jerome McCarthy wrote BASIC MARKETING: A Marketing Strategy Planning Approach comprising 784 pages back in 2013. Textbook and eTextbook are published under ISBN 0078028981 and 9780078028984. Since then BASIC MARKETING: A Marketing Strategy Planning Approach textbook was available to sell back to BooksRun online for the top buyback price of $ 10.56 or rent at the marketplace.

Description

Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

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