wrote Contemporary Advertising and Integrated Marketing Communications, 14th Edition
comprising 722 pages back in 2012.
Textbook and eTextbook are published under ISBN 0078028957 and 9780078028953.
Since then Contemporary Advertising and Integrated Marketing Communications, 14th Edition textbook
was available to sell back to BooksRun online for the top buyback price
of $ 0.77 or rent at the marketplace.
Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.