Contemporary Advertising and Integrated Marketing Communications, 14th Edition
ISBN-13:
9780078028953
ISBN-10:
0078028957
Edition:
14th
Author:
Michael Weigold, William Arens, Christian Arens
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
722 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780078028953
ISBN-10:
0078028957
Edition:
14th
Author:
Michael Weigold, William Arens, Christian Arens
Publication date:
2012
Publisher:
McGraw-Hill Education
Format:
Paperback
722 pages
Category:
Advertising
,
Marketing & Sales
Summary
Contemporary Advertising and Integrated Marketing Communications, 14th Edition (ISBN-13: 9780078028953 and ISBN-10: 0078028957), written by authors
Michael Weigold, William Arens, Christian Arens, was published by McGraw-Hill Education in 2012.
With an overall rating of 3.9 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Contemporary Advertising and Integrated Marketing Communications, 14th Edition (Paperback) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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