Marketing Strategy: A Decision-Focused Approach
ISBN-13:
9780078028946
ISBN-10:
0078028949
Edition:
8
Author:
John Mullins, Orville Walker
Publication date:
2013
Publisher:
McGraw Hill
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780078028946
ISBN-10:
0078028949
Edition:
8
Author:
John Mullins, Orville Walker
Publication date:
2013
Publisher:
McGraw Hill
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Strategy: A Decision-Focused Approach (ISBN-13: 9780078028946 and ISBN-10: 0078028949), written by authors
John Mullins, Orville Walker, was published by McGraw Hill in 2013.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Strategy: A Decision-Focused Approach (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $26.25.
Description
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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