9780078028908-0078028906-Strategic Marketing

Strategic Marketing

ISBN-13: 9780078028908
ISBN-10: 0078028906
Edition: 10
Author: Cravens, David, Piercy, Nigel
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Hardcover 672 pages
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Book details

ISBN-13: 9780078028908
ISBN-10: 0078028906
Edition: 10
Author: Cravens, David, Piercy, Nigel
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Hardcover 672 pages

Summary

Acknowledged authors Cravens, David, Piercy, Nigel wrote Strategic Marketing comprising 672 pages back in 2012. Textbook and eTextbook are published under ISBN 0078028906 and 9780078028908. Since then Strategic Marketing textbook was available to sell back to BooksRun online for the top buyback price of $ 6.42 or rent at the marketplace.

Description

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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