9780078028861-0078028868-Marketing Management

Marketing Management

ISBN-13: 9780078028861
ISBN-10: 0078028868
Edition: 2
Author: Mark W. Johnston, Greg W. Marshall
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 576 pages
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Book details

ISBN-13: 9780078028861
ISBN-10: 0078028868
Edition: 2
Author: Mark W. Johnston, Greg W. Marshall
Publication date: 2014
Publisher: McGraw-Hill Education
Format: Hardcover 576 pages

Summary

Marketing Management (ISBN-13: 9780078028861 and ISBN-10: 0078028868), written by authors Mark W. Johnston, Greg W. Marshall, was published by McGraw-Hill Education in 2014. With an overall rating of 4.4 stars, it's a notable title among other Management (Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Management (Hardcover, Used) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.48.

Description

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

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